Marketing Account Executive

GForces is one of Europe’s largest specialist automotive digital agencies. We’re also a leading supplier of internet software and services. We work directly with vehicle manufacturers, over half of the UK’s top 200 automotive retailers, independent dealers, European operations and the Middle East’s largest vehicle distributors. GForces are a global agency with the reach, knowhow and experience to enhance automotive brands and businesses so they perform at their best online.

Our digital-orientated focus helps our clients nurture more dynamic, productive relationships with their customers. At the same time, our utilisation of the most productive offline channels further expands what we can offer and deliver. We develop data-driven marketing strategies that meet the challenges of delivering to today’s connected and informed consumers and that exceed expectations.  If you think you can help us achieve that and more, then we look forward to hearing from you!

 

The Role

This exciting role will see you taking a lead role in the development of digital marketing campaigns for some of the leading brands in automotive retail.

§  Responsible for the contact, planning and strategy of a portfolio of some of our most established automotive clients.

§  High-level planning of marketing campaigns for new and existing clients.

§  Dealer engagement at board level/senior management to pitch marketing services and multi-channel marketing campaigns.

§  Build and maintain client relationships to promote client retention.

§  Using effective objection handling techniques to manage client relationships and expectations, of some of our more challenging clients.

§  Working with internal teams and processes to bring campaigns to fruition, ensuring quality of output is of the highest standard.

§  Work with the sales team to identify opportunities for campaign initiatives and develop effective, innovative solutions.

§  Assist in the identification and adoption of new marketing channels/tech.

§  Work with SEO and PPC teams to ensure planned marketing work and on-site developments are executed to a high standard and meet deadlines.

§  Implementing email marketing campaigns, to drive effective results and ROI to our client’s sites.

§  Collaborate closely with sales team, to promote account growth and increase product penetration.

§  Use our in-house analytics platform as well as Google Analytics to analyse campaign performance and guide recommendations for improving ROI.

§  Monitor campaign performance and KPIs, reporting back externally and internally and transferring learnings into improvements in ROI.

§  Produce monthly marketing reports for selected clients and present to clients.

§  Attend client meetings to review performance and pitch upselling opportunities.

§  Using a Content Management System to construct web pages and new sections of car dealer websites, amending content and building campaign landing pages.

§  Creating and updating offer pages, to help drive additional conversion.

§  Actively research and keep up-to-date with online marketing trends.

§  Drive team efficiency through effective time management and other key KPIs.

 

Your Profile

You will be able to demonstrate initiative and combine an up-to-date knowledge of digital marketing best practice with commercial awareness and an innovative approach, building effective marketing campaigns which respond to a challenge or opportunity within the automotive retail market.

 

Key Responsibilities

§  A demonstrable knowledge of digital marketing best practices and an ability to apply these to client campaigns in a strategic manner

§  Strong commercial awareness

§  Innovative and self-motivated

§  Up-to-date understanding of the principles of SEO, PPC & display advertising, content marketing and social media

§  Strong analytical skills with the ability to interpret data constructively

§  Familiarity with Google Analytics

§  Excellent interpersonal skills, both on the telephone and in person

§  Strong written communication skills

 

Desirable Skills 

§  Experience working in the automotive industry is not essential but would be an advantage

§  Agency-side experience

§  Marketing degree or formal marketing qualification

§  1+ years experience in a client-facing marketing role

 

Salary

£21,000 - £23,000 depending on experience  

 

Location

Office Based in Kent or Birmingham

 

Department

Marketing

 

Position Reports To

Head of Retail Marketing

 

Benefits

§  25 days holiday plus birthday off

§  Up to 5 additional days holiday for long service

§  GForces group pension plan

§  Discounted health care package

§  Preferential car buying rates

§  Childcare vouchers

§  Perkbox employee discount scheme

§  Enhanced maternity and paternity  

§  Quarterly appraisals and development planning

§  Regular socials and company events

§  Fruit before 9am

§  Flexible hours